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BLACKPINK’s Jennie showcases her rap skills in the new campaign for Beats Solo Buds in-ear headphones released on Thursday (June 20).
“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” Jennie said in a statement. “I love my Beats Solo Buds. They’re so cute and portable and allow me to immerse myself in music everywhere I go.”
Beats new Solo Buds feature the smallest case Beats has ever made. The earbuds retails for $79.99 and are available in Matte Black, Storm Gray, Arctic Purple and Transparent Red.
Features include up to 18 hours of battery life, but a five-minute quick charge will give you an hour of juice. Beats Solo Buds are equipped with dual-layer drivers that are designed to minimize distortion and maximize hi-fi sound while “expertly positioned” drivers that deliver sound directly to your ears, and laser-cut vents for improved audio performance and to relieve ear pressure for a comfortable fit.
The Beats collaboration adds to a list of collabs for Jennie, who has worked with major brands such as Adidas and Calvin Klein. Last year, the 28-year-old star announced the launch of her own record label, OA, and the start of her journey as a solo artist. “As I start my solo journey in 2024 with a company that I have established called OA,” she wrote on Instagram at the time. “Please show lots of love for my new start with OA and of course BLACKPINK. Thank you.”
Apple unveiled the new Beats Solo Buds and Beats Solo4 headphones back in April. The Solo Buds are available at Apple.com, Beatsbydre.com and major retailers such as Best Buy and Amazon.
Besides highlighting the “portability, comfort and premium audio quality” of the Beats Solo Buds, the commercial puts Jennie’s rhyming abilities on display. ”Taken for granted/ Taken for hostage / Carried the baggage/ Carried the past us,” she raps. “As luck would have it/ Future was written/ They didn’t plan for women to woman up.”
Watch Jennie’s Beats Solo Buds commercial below.
